Research & Media
Explore Professor Pham's academic publications, media appearances, grants, and international exhibitions.
How accessible public universities can enhance social mobility for their students through comprehensive support services: An empirical study
North East Journal of Legal Studies • social mobility2026peer-reviewed
Marketing insights from Quan He: Navigating Vietnamese business practices for foreign investors in an emerging market
BIMTECH Business Perspectives • Quan He2025peer-reviewed
Student aspirations and academic confidence: A survey of school of business students
Journal of Applied Research in Higher Education • student aspirations2025peer-reviewed
The boundary conditions of optimal contracting and managerial entrenchment: A simultaneous two-equation vector autoregression with exogenous variables approach for chief executive officer compensation and firm performance
American Business Review • CEO compensation2024peer-reviewed
Overcoming cognitive biases: The key to reducing bigotry and victimization
North East Journal of Legal Studies • cognitive biases2024peer-reviewed
Analyzing the interplay of incentive pay and governance in the Boeing 737 MAX incident: Implications for corporate structure and ethics
BIMTECH Business Perspectives • corporate governance2024peer-reviewed
Cross-cultural perspectives on mental health help-seeking: A marketing approach
Journal of Positive Psychology and Wellbeing • mental health2023peer-reviewed
Self-centered vs. humanity-centered: The most critical continuum for choosing today's leadership
The Journal of Values-Based Leadership • leadership2023peer-reviewed
How do consumers in general evaluate, judge, and act toward shoplifting?
American Business Review • consumer behavior2022peer-reviewed
Are consumers ready for augmented reality? Factors influencing online footwear purchasing intentions using AR technology
Journal of Marketing Development and Competitiveness • augmented reality2021peer-reviewed
The relationships among managerial discretion, firm performance, and chief executive officer compensation
American Business Review • CEO compensation2021peer-reviewed
Motivations for bribery and bribery in business: Vietnam past and present
Asia Pacific Business Review • bribery2020peer-reviewed
A qualitative study on mental distress of Vietnamese students in the U.S.A. in the Covid-19 era
Asia Pacific Journal of Health Management • COVID/mental health2020peer-reviewed
Understanding mental health services and help-seeking behaviors among college students in Vietnam
Asia Pacific Journal of Health Management • mental health2020peer-reviewed
Intrinsic cultural factors that helped Vietnam overcome the COVID-19 pandemic compared with other countries
Asia Pacific Journal of Health Management • COVID2020peer-reviewed
Servicescapes in healthcare: A qualitative study on the elderly's perception of an aged care facility
Asia-Pacific Journal of Health Management • servicescapes2020peer-reviewed
Attitudes and preferences for sex-appealing products by Vietnamese women in their ovulation cycle
Theoretical Economics Letters • consumer behavior2017peer-reviewed
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Conference proceedings and symposium archive currently being digitized.
Featured Mention
NBC Select - Quoted on 2025 Holiday Shopping Trends
The Wall Street Journal - A Pandemic Timeline & Dealing with Coronavirus
Featured Mention
Báo Tuổi Trẻ (Vietnam National Newspaper) - Op-eds on AI's impact and soft skills
Báo Thanh Niên (Vietnam National Newspaper) - Columnist with over 45 articles
Brooklyn College Alumni Magazine - Feature on Mentorship
Livid Magazine - 'Strength and Grace' Exhibition Feature
Find Your ID NYC Creative Agency PR Blog - African Restaurant Week
Brooklyn Public Library COVID Oral Histories
Museum of Chinese in America - MOCA OneWorld COVID-19 Special Collection
$25,000 CUNY AI Innovation Award
Institutional Funding$5,000 BRES Seed Grant
Institutional FundingJason Lin $1,500 grant
Russia-Ukraine war grant
21 Wolfe grants
Sasin School of Management (Bangkok, Thailand)
The Leadership Continuum: From Extreme Self-Interest to Humanity-Centered Leadership
Invited Talk
Yokohama National University (Yokohama, Japan)
Cross-cultural factors influencing mental health-seeking behavior
Invited Talk
Yokohama National University (Yokohama, Japan)
Using a basket of goods analysis in predicting and preventing suicides
Invited Talk
Tenri Cultural Institute (NYC)
Art exhibition 'Japan Contemporary - Series 2: Bitter-Sweet'
Cultural Work
Khánh Hòa Association for the Protection of Women and Children
Using education and AI to better understand and support women and children
Invited Talk