Academic Leadership & Editorial Roles
Associate Editor, BIMTECH Business Perspectives (India)
Editorial Board, American Business Review
Advisory Board, Roberta S. Matthews Center for Teaching and Learning (2022–2025)
Reviewer for various A-ranked journals including Asia Pacific Journal of Marketing and Logistics.
Chair of Graduate Curriculum Committee
Career-Readiness Council
Tow Senior Faculty Mentor
Faculty Council
ISSO Faculty Advisor
Library Committee
International Business Association Faculty Advisor
Wolfe Institute Committee Member
Collaboration Pathways
Guiding inquiries for research partnerships and institutional collaboration.
AI Literacy & Career Readiness
Exploring the intersection of generative AI tools and professional development for emerging talent.
Consumer Behavior & Retail Media
Analyzing modern consumer readiness, augmented reality in e-commerce, and incentive structures.
Cross-Cultural Relationship Marketing
Investigating the impact of Guanxi/Quan-He and other cultural paradigms on business relationships.
Intergenerational Trauma & Empowerment
Researching women and children's empowerment in post-war Vietnam and related socio-economic topics.
Dr. Ngoc Cindy Pham is an Associate Professor of Marketing at Brooklyn College. A recognized voice in national media, her expertise centers on consumer behavior, relationship marketing, and the intersection of AI and professional readiness. She is currently focused on empowering the next generation of marketing leaders through interdisciplinary innovation.
