Professor
Pham
Associate Professor, Department of Marketing, Management, and Entrepreneurship
Award-winning global educator and AI innovator recognized by The Wall Street Journal and NBC News. As the recipient of the $25,000 CUNY AI Innovation Award, she integrates ethical AI, cross-cultural marketing, and career readiness to drive social mobility. Dedicated to empowering the next generation of business leaders through accessible and cutting-edge education.
Selected
Research Works
CUNY AI Literacy & Professional Readiness Series
A major interdisciplinary initiative funded by the CUNY AI Innovation Fund, equipping over 1,000+ attendees across CUNY and NYU Tandon with ethical and career-ready AI skills. Featuring a 94% student satisfaction rate, the series pioneers a 'train-the-trainer' framework and micro-credential pathways to drive workforce readiness and social mobility.
Enhancing Social Mobility Through Comprehensive Support Services
An empirical study on how accessible public universities drive intergenerational success through student-centered support frameworks.
PEER-REVIEWED PUBLICATIONS
Exploring the Intersections of Social Mobility & Consumer Behavior
"Investigating the mechanisms that drive intergenerational success and ethical consumption in emerging markets."
"Moving beyond rote memorization, my courses integrate a 'Shark Tank'-inspired format where students collaborate to analyze and present real-world applications of theoretical concepts."
— PROF. PHAM, TEACHING PHILOSOPHY
Academic
Trajectory
A career defined by advancing AI literacy, data analytics, and responsible technology adoption within the Brooklyn College community and beyond.
AI Bootcamp Launch & Public Scholarship
Launched the CUNY AI Literacy Series, published research on social mobility, and delivered global talks at the Khánh Hòa center on intergenerational trauma and empowerment.
Tenure & Student’s Impact Award
Awarded tenure and promoted to Associate Professor. Received the Student’s Impact Award for exceptional mentorship and pedagogical innovation.
Career Success Fellow & Real Estate Series
Selected as a CUNY Career Success Fellow. Hosted C-suite real estate executives for immersive student networking and direct industry engagement.
Excellence in Research & Global Talks
Recognized with the Excellence in Research Award. Delivered global talks at Sasin School of Management (Thailand) and Yokohama National University (Japan).
COVID-19 Media & Oral Histories
Featured in The Wall Street Journal and contributed to the Brooklyn Public Library COVID Oral Histories project, documenting pandemic impacts on the Asian-American community.
Professor Pham’s pedagogical approach redefines career readiness. Her recent CUNY AI Literacy Series achieved a 94% 'Excellent' rating from over 1,000 attendees, pioneering a 'Train-the-Trainer' framework praised by college leadership for empowering students to lead complex, professional-grade technical initiatives.